Lifestyle Essay

In a perfect world, the key sections chose would have high item infiltration and would contain the most elevated extents of hea^y clients, showing more noteworthy volume potential, a solid situation for the brand or brands viable, and great brand mentalities. This t’pe of perfect circumstance would make the determination of target portions very simple. Lamentably, this perfect circumstance only from time to time happens as a general rule. The author’s involvement in way of life division has demonstrated that there will in general be three essential outcomes seeing someone between way of life sections and the showcasing information. Initial, a few way of life sections represent 60% or a greater amount of the complete business in that classification. This implies these sections (kinds of individuals) are significant to progress or disappointment in the class. They are the ones who should be spoke to, came to through the media, and focused on in promoting. Second, various fragments contain significant degrees of hea^ clients of the classification, and a couple of portions are generally irrelevant. Here one needs to go past the utilization information to look at the overall places of the brands. Where is a brand solid and where is it powerless? In the event that a brand profile coordinates the overwhelming client profiles by fragments, at that point the undertaking gets one of keeping up the present position and maybe extending it. It might be that the sections where a brand is feeble are various individuals with various requirements, which may recommend a subsequent brand. On the off chance that, then again, a brand profile doesn't coordinate the heavier-utilizing fragments quite well, there is a need to decide how to catch some business from those sections where rivalry is improving. Third, there are no huge contrasts in 36 Journal of Markeling, January 1974 onsumption among the sections, however clear demeanor, item capacity, and way of life similitudes exist between gatherings of portions. Notwithstanding giving contribution to the â€Å"who† of a showcasing plan, way of life division frequently gives bits of knowledge into the measure of focus in a market: how troublesome change of nonusers may be, the likely job of advancement, and the possible job of new items. For instance, in one item categor>’ it was very obvious that ever;’ brand with the exception of one was focused at a similar way of life fragment. Albeit significant, this fragment involved not exactly 50% of the clients. Here was an example where a showcasing opportunity existed to focus on another brand or reposition a more seasoned one at the other, less-concentrated fragments. The creator knows about one circumstance in which way of life division was especially valuable in fundamental media procedure, when a significant section seemed, by all accounts, to be more print-situated and a light daytime audience member. Utilizing the socioeconomics of that way of life fragment, further investigation of Life style division is valuable since it gives a one of a kind and significant perspective available. It starts with the peopleâ€their ways of life and motivationsâ€and then decides how different advertising factors fit into their lives. This point of view regularly gives new bits of knowledge into the market and gives a progressively three-dimensional perspective on the objective shoppers. This article has portrayed the hypothesis fundamental way of life division, a two-advance scientific procedure, and utilizations which have been made of the information. This interesting and nitty gritty information on buyers has been a valuable contribution to showcasing and publicizing making arrangements for a significant number of the organizations that have been associated with way of life division considers. 9. â€Å"How Nestle Uses Psychographics,† Media Decisions.

Oppressive Social Citions essays

Abusive Social Citions articles Notwithstanding all demonstrations concerning uniformity between the genders, persecution of ladies proceed. This persecution is halfway controlled by rules and customs in our general public; yet in addition show up because of individual perspectives which blend with convention and regular partialities. Society abuses ladies both as a sex and a class. Models are ladies who are pretty much constrained into low-wage employments and those holding full duty regarding residential work and youngsters. Along these lines, mistreatment of ladies is practiced monetarily, strategically, ideologically, and explicitly. At some point or another these conditions will incite two kinds of responses: Escape and adaption, or obstruction. For instance, ladies' utilization of liquor advances departure and adaption yet it additionally disintegrates their capacity to battle; they keep on being weakened as opposed to enabled. An assessment of the circumstance of ladies will uncover that most of their (our) issues are brought about by basic conditions in the public arena (Lundy, 1987). In fact, the historical backdrop of ladies and their utilization of temperament changing substances, for example, liquor, is firmly connected with abusive social conditions and their subordinate situation in the public arena. Likewise, the social setting and the impacts of liquor use are subjectively extraordinary for ladies and men. What is additionally clear, and follows from the abovementioned, is that ladies have diverse treatment needs than men and in this manner require explicit projects that react to these necessities. However, regardless of any help for this view, ladies encountering challenges with liquor and different medications are still less inclined to be perceived by their families, companions, and experts as having such issues. At the point when such troubles are remembered they are less inclined to discover advisors or projects that offer the administrations they need. For the rest of this paper I will endeavor to address the maltreatment of medications, prevalently liquor, by ladies in a way which roots them I... <!

Business Law free essay sample

Norris had chosen for quite a while that he needed to buy an inn. Subsequent to taking a gander at a few unique regions, he chose Port Stephens in New South Wales as offering him both the potential for a business and the way of life he was looking for. He rang various realtors, asking whether they had any inns recorded available to be purchased. He at long last found an inn and general business recorded with a bequest specialist called Evatt. Evatt disclosed to Norris that once he got moving around here it would be a gold mine. Norris looked for an accountant’s exhortation and afterward continued to purchase the business. Inside a half year of purchasing the inn and general business Norris was penniless in light of the fact that there were neither the traveler numbers nor the neighborhood populace to continue the business. Would norris be able to sue the bequest operator for his announcements about the business? Will he succeed? Clarify your answers. Encourage John with regards to what Mary should demonstrate to set up a case In carelessness against him; and cap potential barriers he has accessible to him. Question 2: Nicole as of late went into an agreement to offer her home in Canberra to Lakeview Developments Pty Ltd for $750,000. She was told by the assistant in Lakeviews offce that Lakeview Developments Is an improvement organization which intends to destroy the house and fabricate a few condos. The agreement was marked by Nicole and was likewise marked for and for Lakeview Developments Pty Ltd by Anthony Blunt, who gave her his business card depicting him as the Developments Manager of Lakeview Developments. Nicole has recently been Informed by the organization cap, as Developments Manager, Anthony didn't have power to go into the agreement and the organization won't total the agreement. The following best offer Nicole got for the house is $200,000. Exhort Nicole on her lawful choices. Question 3: You are a business counselor and have a customer who has been approached to Join with three unmistakable and experienced businessmen in a community oriented business relationship. They have said to her that the most appropriate business course of action to share the danger of setting up another business Is to frame an organization. She Is to contribute capital hile the others are to contribute their business abilities. You know that 1 OF2 partnersnlps nave a numDer 0T favorable circumstances as a Duslness venlcle. It Is commonly perceived anyway that there are a few impediments. Instruct the customer with respect to the points of interest and weaknesses of embracing the association as a fitting business structure for her. Question 4: John functions as the Chief Clerk for the huge and lofty law office Sue, Grabbit Runne in Canberra City. As Chief Clerk with a staff of seven, he is acclimated with running the workplace. He has a scope of obligations that incorporate organizing and upervising staff, liaising with account holders and getting installments and banking them for the benefit of the firm, and furthermore sporadically reserving and paying for providing food for office capacities, for example, the yearly Christmas celebration and when exceptional customers are being facilitated by the Partners in the firm. In late October he sees that Christmas is quickly drawing nearer and asks the Managing Partner what he ought to do. He is advised to make requests, and to guarantee that he gets the most ideal arrangement (which he interprets as meaning the least sensible cost) by getting three citations from quality stablishments that John has made appointments with previously. The Managing Director at that point goes off on a cruising excursion to the Antarctic and is uncontactable for three weeks. This has occurred previously and there have never been any issues with John following up for the benefit of the firm. Johns enquiries uncover that there is restricted accessibility in the quality foundations supported by the Managing Partner, and subsequent to getting the three required citations. He finds that lone the second least expensive (the center of the three in cost) has suitable accessibility. Lamentably, on the off chance that he needs to make sure about the ooking, he should book promptly, with a non-refundable full pre-installment required.

Tourism system Essay Example | Topics and Well Written Essays - 2000 words

The travel industry framework - Essay Example An enormous sum national pay originates from the travel industry. Such immense measures of data and information must be put away and prepared and ought to be dispersed to the clients as productively as could be expected under the circumstances. Data innovation assumes a significant job in the travel industry on the grounds that using data innovation, a few gadgets can be actualized which are utilized to store a lot of data. The travel industry was never an extremely famous industry and individuals were not exceptionally intrigued by the travel industry. IT was as of late because of the specialized headways in innovation. The progressions in Information Technology brought about both the quantitative and the subjective parts of the economy of a country and furthermore headways in the travel industry division thus filling and supporting an amazing development rate throughout the years (Franke, 2003). This brings into center the job of IT in the travel industry instruction equipped at su pporting the important abilities in potential administrators in the business to make the business powerful and compelling. The advantages of actualizing Information Technology in the travel industry must be seen through the improvement in the travel industry everywhere throughout the world. Data Technology when applied to the travel industry, it takes the degree of the travel industry to an unheard of level where touris... ome into play while executing Information Technology in the travel industry - the data about the vacationer puts, the sort of spots individuals might want to live in, the kind of innovation to be utilized and numerous such factors (Baggio, 2006). Every one has a significant task to carry out in the travel industry. The travel industry is described into three distinct segments: Transport Sector Settlement Sector Fascination Sector Transport Sector Transport is a significant supporter of the improvement of the travel industry. Transport helps interface the source and the goal zones through certain methods for transport. This methods for transport could be any moving vehicle. Transport incorporates numerous elements, for example, occasion creators, business voyagers, family members, explorers, and other such substances. Transport encourages the development of these substances starting with one spot then onto the next. Before setting out on an excursion of any sort, each voyager ensures which Transport Company has a decent wellbeing record (Vich-I-Martorell, 2002). With this impact, planes mentors and even cabs are furnished with acceptable correspondence hardware. A plane requires profoundly refined and exceptionally propelled specialized instruments to guarantee traveler security. The present plane has this profoundly propelled specialized instruments and flies with the assistance of current data innovation hardware. A profound understanding and itemized climate data, height data and other such little yet significant data is given by Information Technology. This data is given to the pilot. Utilizing this data the pilot can speak with the ground control during crises. With data innovation set up, it is simple for planes to discuss to any air terminal during crises. In-flight diversion is likewise a result of data

Spring 2010 Admission News COLUMBIA UNIVERSITY - SIPA Admissions Blog

Spring 2010 Admission News COLUMBIA UNIVERSITY - SIPA Admissions Blog I want to provide a quick update to those that have applied for Spring 2010 admission.   The Admission Committee is in the final round of meetings and we should have all of our decisions made by early next week.   We then need to double check to make sure that everything is entered correctly and will notify applicants that the decision letter is available to view on the application Web site. We really appreciate your patience and once letters have been posted an email message will be sent instructing you to log in to check your decision.   The process should be complete by the end of next week.

Research Does A Democratic Government Really Exists - 275 Words

Research Does A Democratic Government Really Exists? (Essay Sample) Content: DOES A DEMOCRATIC GOVERNMENT REALLY EXISTS?Does a democratic government really exists? No. From the mention of democracy I think its meaning and definition should be ringing in each and every soul that claims to be living in a sovereign state all over the globe. Yes. Our own leaders who we have proved to have elected via the created constitution have always tabled down their manifestos to us in the name of working and delivering to the people equally and fairly without discrimination, fear or favor.Out of over 200 countries across the world with a working government, most of them are by no doubt exercising in pretense to its citizens the so called democracy. By all means the form of operation of the system is programmed to work in a way that convinces its citizens that they are up there for them all the time they need them and that the government is for the people and controlled by the people. Arguably this defines the word democracy clearly to those who had hard time finding out. But do u believe it really exists and is exercised in your own country? Well for me in my full sober opinion I disagree that there is no properly working democratic government even back in my own home country. And this is why.I am not saying that either what exists is a dictatorial government type but what am saying and insisting on is that the word democracy has just been misused and any claimed elected leader uses it as a shield of oath to undertake and execute their own officiated duties and at the end of it try to assume to feel comfortable about it and might even further go and protect it in a running court of law.First, with the ongoing news bulletin across the world just as a peep, we saw former South Korean president jailed for 24 good years for corruption charges. Former French president has ongoing cases of the same, Former South African president is not left out on the same track of cases. Killings ongoing in major European and Arabic countries where some le aders would sponsor killing of their own fellow countrymen and women for their own self-interest. I mean such countries in the first place should be setting examples to most wore torn countries that do not have even a working government. Now on the so called third world countries, If France, South Korea and South African former big leaders who were preachers and ambassadors of the so claimed democracy and now they are now the ones who are followed suit by the law now. Then what conclusion does come to your mind, you who is a leader, you who is a normal citizen, you who is a beneficiary of a self-proclaimed democratic government.It is said that nobody irrespective of your rank is above the law, then why do some of the leaders who we duly elected to exercise democracy still fail to even heed to court orders. You heard me right. They defy court orders so openly and wont give a damn to what who elected them will say instead they would work all night and on the next day come up with a we ll strategized convincer speech on why the court was wrong to summon them and that they are the right ones. And this happens right in front of us, the citizen...

Women s Rights Women, Employment, Education, And Politics

Women in the United States have faced many inequalities between their families, employment, education, and politics. As a woman myself, I have seen the changes in how women are treated in today’s time, but there are some things that still have to be changed. A good amount of men have said before that women should be treated unequally due to their feminine aspects about themselves. Women are believed to be unqualified to take upon the position of a man in the workplace, there has to be a change in how the word gender is represented in the workplace. Women are the ones who bare children and create a better future for them when they are born, why have them treated differently for being who they are as a person and show it to the world how different they are. They have faced these inequalities with the men for many years and have challenged each action with a victory for themselves. Earning a lower pay has made women fight for their right for equal pay. It took a great effort for women to be able to attend classes as men also went to school. Women have been faced with the battles of equality with men for many years. . Two main roles that are created in society is femininity and masculinity. Every aspect of how a society works depends on this very aspect. Creating roles for each role that can better themselves and make things acceptable to how life should be. Femininity is the quality of being a female. Masculinity is a set of attributes, behaviors, and roles generallyShow MoreRelatedRole Of Women After Ww2 And How Did This Change After?831 Words   |  4 Pagesrole of women before ww2 and how did this change after? Before World War 2 commenced, women s roles in Australia were extremely different to now. The Australian government believed that women were not needed to perform in any sort of military service, however, once the war began it was thought otherwise (Ergo.slv.vic.gov.au, 2015). The roles of women changed significantly during this time, specifically around the 1940 s. The social, political, and economic rights for Australian women were allRead MoreStatus of Woman in Indian Society1230 Words   |  5 PagesSTATUS OF WOMEN IN THE PAST TO THE PRESENT Ancient India:- In ancient India, the women enjoyed equal status with men in all fields of life. Works by ancient Indian grammarians such as Patanjali and Katyayana suggest that women were educated in the early Vedic period. Rigvedic verses suggest that the women married at a mature age and were probably free to select their husband. Scriptures such as Rig Veda and Upanishads mention several women sages and seers, notably Gargi and Maitreyi. AccordingRead MoreWomen s Christian Temperance Movement Essay1385 Words   |  6 PagesThe recently formed Women s Christian Temperance Movement (WCTU) took up the campaign for the vote in 1885. The movement was strongly linked to church and had the motto ‘For God, Home and Humanity.’ The WCTU had previously been involved in a temperance movement and this was one of the main reasons they decided to campaign for the vote. According to Wood â€Å"social climate had the greatest effect on mobilising women into a combined effort to rid themselves of laws that discriminated against them. DrunkennessRead MoreChile, A South American Country1496 Words   |  6 PagesChile s population is composed predominantly of mestizos, who are descended from marriage between the Spanish colonizers and the indigenous people. Out of those 18 million people, 11 million are just consisted of women population. Ever since, Ferdinand Magellan, the first European to set foot on what is now calle d Chile, women have been neglected of many of their rights. Facing domestic violence and gender-based violence, there are only a few things that the government â€Å"approves† Chilean women doingRead MoreThe Islamic Republic Of Afghanistan1704 Words   |  7 Pagesthe rights, freedoms and opportunities of women in Afghanistan? Prior to Taliban rule, women had significant rights and educational and professional opportunities. As early as 1920’s women were granted the right to vote and equal rights for men and women that would be undermined by later successions of power. In 1964, a new constitution creates a modern democracy with free elections, equal rights, freedom of speech, universal suffrage, and allows women to enter into politics. The 1970’s underRead MoreFeminism : A Feminist Perspective1505 Words   |  7 Pagesachieving equal rights for women in each sector; cultural, economic, social and personal. Its main aim is to seek to establish equal opportunities for women in education and employment. A feminist advocate is in charge of supporting the rights of women and advocating for equality. The feminist movement on the other hand campaign for women rights and protect girls and women from being mistreated (Adel 56). Feminism began in the nineteenth and twentieth century when the plight of women became a greatRead MoreEssay about Women in the Work Force- 1960s1390 Words   |  6 PagesWomen in the Work Force- 1960s The 1960s were a time of social and political identification for American women. Despite the victory of voting rights, women still experienced discrimination in daily life. With the current millenium drawing to a close, women today still express concern of unequal treatment. It is important to glance backwards in history and remember the struggles that our mothers and grandmothers experienced. Thanks to the women of the past, women of the present are able to participateRead MoreFeminism : The Second Wave Of Feminism1222 Words   |  5 Pagesdefinition to philosophy in which women and their contributions are valued. It is based on a social political and economical which is an equality for women. It’s a revolution that includes women and men who who wish the world to be equal without boundaries. The evolution of the rights of women in Australia owes much to successive waves of feminism, or the women s movement. The first of these took place in the late 19th century and was conc erned largely with gaining the right to vote and to stand for electionRead MoreDiscrimination Against Women s Rights1410 Words   |  6 PagesHowever, discrimination against women is something that many people have learned to overcome, but accepting and forgiving discrimination is another story. This will continue throughout the future years until males learn to share. There is so much more work to be done, most women don’t have the privilege to do anything still. But all these struggles and suffering has led to the women who are in power today. Unlike the women in the Western countries, women in Sudan have a whole different issue andRead MoreFeminism : Women s Role1541 Words   |  7 Pageseveryday life. After a while, women got sick of living a strict lifestyle. They became tired of staying caged in their houses, cooking, and cleaning, and not being able to do what they truly wanted and so desired. So, they decided that they wanted this no more and needed to do something to put a stop to this and make change. What they really wanted was equality between men and women and wanted the same opportunities that men were getting. For a numerous amount of years, women have strived and struggled

Bio Hackers Saving The World ! - 899 Words

Paper Bio-hackers, Saving the World! A chip that slips in under the skin to track a person’s critical information such as heart rate, pulse, temperature and other signs is currently being created and tested by Bio-hackers. Another Bio-hacker is developing crops that can resist cold temperatures such as orange crops. Biohackers are making a difference today with their eyes on tomorrow. Bio-hackers are tinkering with the DNA of existing organisms to create new ones and will lead to innovations of a biological nature (Economist.com).Many of today’s innovators began as hackers in their garages or in temporary labs set up in a high school science lab. Innovators such as Thomas Edison, companies such as Hewlett-Packard and Google were hackers working in their garages or workshops. What positive changes will Bio-hackers or innovators of today create for tomorrow? Bio-hackers are making positive changes in today’s and tomorrow’s world through by developing solutions for imperative issues in our envir onment, our food and our own health. Bio-hacking is always under debate as to whether it is ethical to alter DNA and create new opportunities for life, food or on the opposite side, to dangerous and could lead to decimating a vulnerable ecosystem. Many critics of Bio-hacking, such as, Dana Perls of the environmental group Friends on Earth, believes that just because we can, doesn’t mean that we should alter DNA. She challenges Bio-hacking or as it is sometimes called,Show MoreRelatedSupply Chain Technology Trends And Information1462 Words   |  6 PagesInformation must be accessible at any time. †¢ Information must be of the right kind. †¢ Information must be shared. In the white paper on which this case study is based has described the top 10 IT trends that are being used by businesses around the world to improve the performance of the supply chain. The following table underlines the technology trends and their usage. Trends Technology and Usage Comprehensive Connectivity Wireless LAN, Bluetooth, Cellular networks, Wi-Fi etc. for better connectivityRead MoreCyber Crime8138 Words   |  33 Pagesglobal level. This paper will look at what cyber crime is and three topics that discuss the problems with cyber crime and how to prevent it. The Lack of Attention in the Prevention of Cyber crime and How to Improve it 3 Introduction In today’s world we use computers for everything; searching the internet, online shopping, accessing bank accounts, Email, and online gaming as some examples. 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Increasing Student Retention A Predictive Model Of...

Increasing Student Retention: A Predictive Model of Undergraduate Degree Non-Completion Abstract This study seeks to develop a predictive model of college student dropout, using aggregate high school variables and individual postsecondary achievement variables to predict non-graduating students’ academic year of departure. After performing multiple linear regression and discriminant function analysis, the research found that a cohort of students admitted in the fall 2007 semester from several universities could be assigned an academic year of departure using data readily available by the end of a student’s third academic term. The university can use this model to predict student departure and improve the effectiveness of student retention efforts by focusing on targeted times when at-risk students are predicted to drop out. Introduction While many academic, psychological, and institutional variables influencing undergraduate student dropout have been studied, these factors have generally only been examined using models that treat student dropout as a binary, dependent variable. One of the shortcomings of using logistic regression in the study of undergraduate dropout is that it restricts the study’s ability to infer when a given student is likely to drop out. In contrast, the present study considered undergraduate dropout as occurring over a set of intervals, in this case academic terms, and sought to identify those crucial times when students are considering departureShow MoreRelatedFactors Affecting Student Success3702 Words   |  15 PagesFactors Affecting Student Success in Associate-Degree Nursing Programs Introduction to the Problem The rate of academic attrition is an overwhelming concern that many associate degree nursing programs are facing. 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INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 Read MoreEducation response Essay example43180 Words   |  173 Pagesareas 19 Chapter 3 Making the grade 27 Chapter 4 Getting ready – reaching out to potential applicants 33 Chapter 5 Getting in – university admissions 45 Chapter 6 Staying in – student retention 59 Chapter 7 Getting on – student outcomes 67 Chapter 8 How government can help 75 Annex Acknowledgements 87 References 89  © Crown copyright 2012 You may reuse this information (not including logos) free of chargeRead MoreIntercultural Competence Of International Recruiters37.9088 Words   |  37 Pagesevidence† to validate study abroad learning outcomes through proven testing methods (Anderson Lawton, 2015, p. 39). 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This course was prepared by CCU faculty members who are not only outstandingRead More THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 PagesDurham E-Theses THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES LEE, SHIUAN,EN,CHRIS How to cite: THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES, Durham theses, Durham University. Available at LEE, SHIUAN,EN,CHRIS (2009) Durham E-Theses Online: http://etheses.dur.ac.uk/242/ Use policy The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personalRead MoreSchool Management12126 Words   |  49 Pagesconducive learning environment in the classroom. School administration has two main goals: (1) ensure the safety of staff and students, and (2) create an environment conducive to learning. 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Summary Of The Night I m Sitting - 1473 Words

I shouldn’t have even been in. Any good coach knows to pull out the star in a blowout. I’m not sure what coach was thinking at the time... but nevermind. That’s the past, and I can’t reverse it. Still, I can’t help going back and thinking about that fateful day. Today at lunch I’m sitting in Mr. Anderson’s empty classroom studying. A month ago, I would be sitting in the middle of the lunchroom with Derek, Mike, Rakim, and the rest of the team. A month ago, I would still be the king of this school. Exactly 32 days ago, my team, the South Heights Cardinals were in Parkside to play the lowly Parkside Panthers. They were in last place in the conference with only one win, and we were undefeated at the top of the standings. Everybody knew†¦show more content†¦I took the court for the beginning of the game. I looked around the court and saw what a mismatch it was. We had more talent than them at every single position. Maybe this was the game that I could get the conference scoring record I had been chasing. Derek, at 6’10†, a good 5 inches taller than the Panthers center, won the opening tip off and tapped it back to Mike. I recognized that there was nobody near the basket, so I sprinted down the court. Mike tossed it up to me and I threw down a thunderous dunk. The game continued in the direction of a rout and midway through the fourth quarter we lead 71-42. This was the time coach would normally pull out all of the starters and put in all the backups and third stringers. However, I was ten points away from breaking the career conference scoring record. Coach knew that I could definitely break the record, so he left me in. I made a few more baskets and was only a couple points away from the record. Parkside had put in their backups, so I knew I could blow by the guy guarding me. I took one dribble to my left and did a lightning quick crossover to my right, dusting the Panthers point guard. The Parkside team was very frustrated that we were humiliating them, so I guess they wanted to take it out on me. The burly Panthers center hit me hard as I went up for the layup, definitely a technical foul. I went flying and smashed my head on the floor. I hit my head directly on the

Favorite place Free Essays

Favorite place BY hi1193 New Jersey is one of fifty states in The United States. It is on the northeastern coast bordering the Atlantic Ocean, New York, Pennsylvania and Delaware. It is one of the smallest states in the country, but is ranked number one in highest population density. We will write a custom essay sample on Favorite place or any similar topic only for you Order Now I was born there and lived there my whole life, but it wasn’t until I relocated that I realized the true beauty of the state. New Jersey (N. J. ) has all the different seasons; spring, summer, autumn, and winter. It has all of the characteristics that come with the seasons. If you have ever eard anything about New Jersey, you have probably heard about our humid summers and freezing winters. In the summer, the humidity rises so high that you can almost cut through the air like you would a steak. In the winter, the temperature gets so cold, Just being outside for five minutes makes you feel like you are in the beginning stages of hypothermia. The summer is my favorite time of year because you get to go to the many beaches in the Jersey shore, located on the coastal southern part of the state. The beaches are beautiful, but the water is muddy and lack, almost like what sewer water looks like. My mother loves the spring season because it is when she gets to start on her garden and yard work for the year. She starts planting all of our favorite vegetables and flowers. The state is known as â€Å"The Garden State† for a reason; for it holds some of the most beautiful plant life and gardens you could have ever imagined seeing. Many foreigners complain about the smell of New Jersey on the turnpike in the summer because we get the draft of the garbage being disposed of in New York City, and that smell, mixed with our thick umidity is not a pretty picture. I must admit, to us natives, it is what reminds us that we are home. New Jersey is home to a few of historys most prestigious places, like Ellis Island and the Statue of Liberty, which we share with New York. One of my favorite places to spend free time is Liberty State Park, which is a beautiful park in the heart of Jersey City, a northern city that borders New York City. Liberty State Park borders the Hudson River and looking out across it at night you can see the factory smoke-filled ky, but in the daytime you can see the beautiful, sea green, Statue of Liberty. Depending on what time of day you visit the park, you can see the workers cleaning off the erosion on her. New Jersey is also home to Seton and Rutgers University- two of the finest in the country. The State of New Jersey is a melting pot. It is filled with as many races and religions as you can imagine. It is 79% white, 15% black, and 6% other. 37% of New Jerseys population is of Catholic religion, the rest are non-denominational. Now that I ave left the â€Å"melting pot†, I have realized a few things. One of the things I have realized is that having grown up there; I personally feel that I am a more open- minded individual due to the fact that I was raised around so many different people and cultures. When I was fifteen years old, I taught myself fluent Spanish, Just by being around a predominantly Hispanic population. I teel as it people trom other states, such as Arizona, have almost lost out on being able to have the opportunity to be around many different cultures and types of people. One of the most fascinating things that I have observed about New Jersey is its means of transportation. The main source is your personal automobile, but public transportation doesn’t fall too far behind. I love getting on the train and going anywhere. I love to look out the window and see the scenery change as we travel further along. It goes from green shrubbery to black and white cities to the brightest of lights and blackest of night once you enter Manhattan. The train runs very fast, but I always feel like it is not getting to my destination fast enough. Although New Jersey doesn’t have many breath taking places to visit, like a lot of other states, it is still home to me and I love it. It was my home for my whole life up until six months ago when I moved to Arizona, and I will forever be grateful for that and cherish and all that New Jersey has to offer. It is a beautiful state with a wonderful variety of people and will continue to be for years to come. It is the state that made me who I am and I feel very proud for that. You know what they always say about people from New Jersey; â€Å"theyre a different breed†. How to cite Favorite place, Papers Favorite Place Free Essays Everyone has a special place, a place where you have memories, where you can find peace and harmony. A place where you know you are just happy being there. For some it’s a quiet place, for others it’s a noisy place. We will write a custom essay sample on Favorite Place or any similar topic only for you Order Now But all of these places have one thing in common; they are places where you think first when asked. My favorite place is a city from where I live in Vietnam, a city called Hanoi. Hanoi, which is the capital of Vietnam, has a long history of culture and development. Situated in the north-east of Vietnam, Hanoi is the most beautiful city in the country and So why do I like my city? First reason is my family and relatives. I was born and grew up in Hanoi for my whole life. Since I was a baby, I had a lot of memories with this city. I was born in the area of middle-class people in the city, so my childhood I can say it was good. My parents always took care of me, teach me a lot of useful things but also they are strict. I remember when I was 5, I had lost in the park because I followed my friends and I don’t know how to get home. I cried a lot. Until 9p. m, my father found me sitting at the chair in the park. He took me home and yelling at me. At that time, I wonder why he didn’t asked me if I get hurt or injured instead of be angry. But when I grew up, I understand that he did it just because he want me to be careful and don’t get lost again. That once of many memories about the time I lived there with my parents. I’m in the US for almost a year, but the first thing I see in my head when I’m hungry is the food in Hanoi. Food and meal in Hanoi is in people soul and it’s the part of culture. I think there is a food which become popular in most part of the world. It’s Pho – a Vietnamese noodle. Pho in Hanoi is the best in the country, nowhere else have a taste like it’s there. In Hanoi there is a lot of food store or restaurant you can go to. Besides of Vietnamese foods, there are many different kind of food from many countries like Fastfood of the US, Japanese, Korean, Chinese, European,†¦.. If you go to Hanoi, let eating be your first priority. My city I came from is also the beautiful place. Hanoi is thousand years old and it also a symbol of culture and history of my country. In the past, it went through war and had been destroyed by bomb and fire; nowadays, it’s developing quickly but still have many old, beautiful places to visit. I’m very proud of my city. In the future, if I have chance, I will come back there, because my family there, but also it’s my love and it’s the place in my soul which I always remember. How to cite Favorite Place, Essay examples

Derivative Securities Payable Management

Question: Discuss about the Derivative Securities for Payable Management. Answer: Part: B 1. Current Market Price 140 Volatility Premium 17.5 Premium for Time Value 2.8 Premium for Intrinsic Value 10 Total Premium 30.3 If the price is more than the strike price i.e. 150 then the option will not exercise by the buyer of put option. Hence if the price is lower than strike price then only option will be exercise. American option will exercise early as when the price decreases the buyer of put option will exercise instead of waiting till the date of expiration. 2. Part - a At the time of First three month period = Call option Sold 10000*140 1400000 Put Option to be sold at exercise price of 123.55 1400000/123.55 11331.4 At the time of Second three month period = Call option Sold 10000*140 1400000 Put Option sold at exercise price of 123.55 1400000/123.55 11331.4 Put Option to be sold at exercise price of 109.03 1400000/109.03 12840.5 Additional put option to be purchased 1509.06 Part - b Exercise Price 120 Current Stock Price 130 Premium for Intrinsic Value 10 Premium for Time Value 10 Total Premium 20 Risk Free Rate 7.69 Part - c There is flexibility in the American put option as the same can be exercised before the expiration period. Due to this risk decreases and return increases and accordingly investor will attract. 3 (a) Call option will be exercised if the market price at the time of expiration is more than the exercise price. 3 (b) Value of Put Option Premium for Intrinsic Value Portion Nil Premium for Time Value 1.75 Premium for Volatility 5.83333 Total Premium 7.58333 4 (a) If Option is European C +PV(X) = p+s PV(X) 80/1.015 78.82 P 6.5 S 78 C+78.82 = 6.5+78 C = 6.5+78-78.82 C = 5.68 If Option is American C +X = p+s X 80 80.00 P 6.5 S 78 C+80 = 6.5+78 C = 6.5+78-80 C = 4.5 Range of Possible Values for Call Option is 4.5 to 5.68. 4 (b) Straddle Buying Call for $60 @$6 Buying Put for $60 @$4 Option Premium Payable 10 BEP on Higher Side Call option will be exercised put option will be expired. BEP = 60+10 = 70 BEP on Lower Side Put option will be exercised Call option will be expired. BEP = 60-10 = 50 Loss Zone 50 to 70 If Price is less than 50 then Profit and If Price is More than 70 then also profit. Price 40 50 60 70 80 Premium Payable 10 10 10 10 10 Option Exercise Call - - - 10 20 Put 20 10 - - - Total Inflow 20.00 10.00 - 10.00 20.00 Net Inflow 10.00 - -10.00 - 10.00 We can see that the profit will start if prices are more than $70 and less than $50.

Natural Disasters Sample Research Paper Essay Example

Natural Disasters Sample Research Paper Paper Natural disasters are caused by something happening in nature, like a change n the weather. Sometimes we have warning of a natural disaster and other times they happen without notice. Earthquakes, tornadoes, floods, tsunamis, volcanoes, wildfires and winter storms are all examples of natural disasters. Learning about natural disasters can help us be prepared when they happen, and being prepared for natural disasters allows us to help ourselves and others during and after these challenging events! I made a timeline of the natural disasters I have researched in the next pages; Stronger Typhoons? * Effect of global warming on typhoon strength is currently the subject of intense scientific debate -Other ETC requirements: uniform winds along vertical, enough moisture throughout the troposphere -Not clear how global warming will change these * Skeptics: Observed rise in ETC strength due to (I) better observations, or (ii) natural variation * What is certain: Philippine populations are much more vulnerable to typhoons than before. We will write a custom essay sample on Natural Disasters Sample Research Paper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Natural Disasters Sample Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Natural Disasters Sample Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Law School Essay Topics - The Best Law School Essay Topics?

Law School Essay Topics - The Best Law School Essay Topics?What are the best law school essay topics? I mean the topics that will be talked about by judges, lawyers, professors, etc. This is something that many students and graduates will want to know.One good idea is to look at your topic of choice from a point of view where you will be less concerned with 'winning' the essay. That is something that can happen to many law school essays, so we need to use that as a guide. Have a good look at your subjects from the point of view of the judges and why it is important for them to hear what you have to say. If the judges do not agree with your views, then you can take that into consideration when writing the essay.When I was going through my college application process, I had two points that were very important to me. They are the point of view of a police officer and my point of view about the importance of getting a B.A. in Philosophy and History.There are a few things that need to be considered when choosing law school essay topics. One, you need to know how much time you have to write it. You also need to decide whether to include it as a research paper or just some personal stuff. If it is a research paper, make sure that you choose a topic that is current and relevant to your education.Some great topics include topics such as criminal justice, or criminal justice topics such as sentencing statistics. Both of these are things that you have to know. If you do not do them, you are just wasting everyone's time.Another thing that needs to be considered when choosing law school essay topics is how easy they are to rewrite later. The very first draft should be a little different from the last draft. If you can do it later, you should probably not put it on paper.One last thing that is important is to know the topic you are writing about. If you know what the judges want to see, then you can prepare yourself accordingly. If you know what the topics are, you can get a way with doing less research, and if you know how to talk about it, then you can get away with not writing a long paper.

An Overview of Graphic Memoirs and Graphic Nonfiction

An Overview of Graphic Memoirs and Graphic Nonfiction Although the term â€Å"graphic novel† is broadly used, the term â€Å"graphic memoir† is relatively new and has not had wide usage. Hearing the phrase â€Å"graphic memoir† is partially self-explanatory in that a memoir is an author’s account of personal experiences.   However, when you consider the word â€Å"graphic,† you may not think of â€Å"graphic novel,† your mind may think instead in terms of those movie ratings that warn of  Ã¢â‚¬Å"graphic violence or â€Å"graphic sex scenes.†Ã‚  Ã‚  It may be confusing to understand how a â€Å"graphic memoir† could be for children. What Graphic Memoir Means However, there are other definitions for â€Å"graphic,† including â€Å"of or relating to the pictorial arts† (pictorial: â€Å"having or using pictures†)  that better describe what the term â€Å"graphic† means in the context of â€Å"graphic memoir.†Ã‚   If you are familiar with graphic novels and comic books, you know they use panels of sequential art with the text generally embedded as dialogue or just under the panel as a description.  One of the easiest ways to describe a graphic memoir is to say it is a memoir written and illustrated using the same general format found in a graphic novel. In short, both the words and the pictures are crucial to telling the story. Another term that publishers are using more frequently  to describe nonfiction books that use a graphic novel format is â€Å"graphic nonfiction.† A graphic memoir would be considered a subcategory of graphic nonfiction. Good Examples of Graphic Memoirs There are much more graphic novels, such as Rapunzel’s Revenge, for kids than there are graphic memoirs.  One excellent graphic memoir for middle-grade readers (ages 9 to 12) is Little White Duck: A Childhood in China, written by Na Liu and illustrated by Andres’ Vera Martinez. The combination of words and pictures tends to make graphic memoirs appealing to even reluctant readers and this book is particularly well done. To learn more, read the book review of Little White Duck: A Childhood in China.   One of the most well-known graphic memoirs is Persepolis: The Story of a Childhood by Mariane Satrapi. It is on YALSA’s Ultimate Teen Bookshelf, which is a list of â€Å"must-have† teen materials for libraries and includes 50 books. Persepolis tends to be recommended for teens and adults. Another graphic memoir that has received a great deal of positive press and a number of starred reviews is March (Book One) by Congressman John Lewis, Andrew Aydin, and Nate Powell. The publisher, Top Shelf Productions, describes Lewiss memoir as a graphic novel memoir. No Standard Terms Yet Since there is, as of the beginning of 2014, no widely accepted term to describe nonfiction that combines words and pictures like graphic novels do, and even fewer memoirs that do so, it can be quite confusing. Some sites still refer to such books as â€Å"nonfiction graphic novels,† which is an oxymoron since a novel is fictional. Tween City, a site for librarians, has an excellent list of graphic nonfiction for tweens under the heading â€Å"Nonfiction Graphic Novels.†Ã‚  So, what does this mean for readers? At least for now, if you are looking for graphic nonfiction or graphic memoirs, you may need to use a variety of search terms, but it is becoming easier to find titles within the genre. Sources: Merriam-Webster, dictionary.com

Pronouncing the Decimal Comma in Spanish

Pronouncing the Decimal Comma in Spanish Its pretty much as you might have guessed: In casual usage, you can pretty much follow the convention of English, except that instead of saying something like three point two five, you can use the Spanish word for comma, which is coma: tres coma dos cinco. International Standard of Using Decimal Commas The international standard is to use a comma in numerals where English would use a decimal point. But the Royal Spanish Academy does recognize use of the decimal point (or period) when used by Spanish-speaking people in English-language countries, and in those parts of Latin America (such as Mexico) where English-language influence has led to use of the decimal point. In those areas, 3.25 can be pronounced as tres punto dos cinco. A more formal way of pronouncing the same number, and one that doesnt depend on how it is written, is tres enteros y veinticinco centà ©simos (the y is often omitted), the equivalent of three and twenty-five hundredths. (Entero is used to refer to whole numbers.) Youll hear some speakers use cà ©ntimos instead of centà ©simos to refer to hundredths in this context. The number could be rounded down to 3,2 (or 3.2 in parts of Latin America), which would be tres coma dos or tres enteros y dos dà ©cimos (three and two-tenths).

Strategic Management Case Study Example | Topics and Well Written Essays - 1250 words

Strategic Management - Case Study Example Tim-BR-Marts need to develop a combative strategy and develop it fast. Any company do not have a strong strategy will lose the competition. To start the planning the analysis of the problem is most vital way to solve it. Management Processes: Tim-BR-Marts Ltd has management process, which is a process of planning and controlling the performance or execution of their business. This include: 1. Decision making processes A decision-making arises in Tim-BR-Marts because a manager is faced with a problem and another courses of action are available. So manager do study the following: a. Type of information used in decision making In deciding which option to choose, the information is very important to choose which decision to fallow. Also manager do have information relevant to his decision, and manager must have some principle on the basis of which he can choose the best alternative. Tim-BR-Marts know how many competitors are there in the market? What are the strong properties and what we ak area that they have? 1. Firm overhead Time-BR-Marts managers know overhead which all non-labor expenses require to operating such business. How many stores, electricity bills, and phone bills. All these expenses are knew by the manger. 2. Negotiation prices Negotiating on price became a factor in getting the scene to agree to deals. Tim-BR-Mats have competitive advantage of negotiation price. 3. The North American Free Trade Agreement (NAFTA). This agreement gives good advantage to all component of lumber market. 4. Tim-BR-Marts has defensive strategy Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share. Many companies in Tim-BR-Marts territory have attacked Tim-BR-Marts. There is many ways that Tim-BR-Marts to defend their market by principles involved: Always secure an attack with equal or greater force. If Tim-BR-Marts competitor plans to open more stores, Tim-BR should find better places to open new stores. Defend every important market. Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies. The best defense is to attack you. Attack your weak spots and rebuild yourself anew. Defensive strategies should be the exclusive domain of the market leader. 5. Market Share Market share analysis is an important part of market analysis and indicates how well Tim-BR-Mart is doing in the marketplace compared to its competitors. b. Decision time frame Competitors are expanding quickly into Canada market. Price negotiated yearly. c. Level of inclusiveness in process autocratic Reduce the stress among managers and employees A more productive group while the leader is watching the growth. 3.Tim-BR-Marts has only two who make the decision. 4. Employees need quick and accurate action instead of obstacles and delays and wait only for two m anagers to make decision. 5. Employees with decision-making permission, save company time and increase client satisfaction. To solve that by 1. Local meetings 2. Business and the mission need of inclusiveness, employees help to achieve the mission, all member of the firm should adapt to the changing. E. Bounded rational model Use the knowledge that they have to the best of their abilities. Define the situation/decision to be made Identify the important

Political Considerations and Managing Political Risk in an Ever Research Paper

Political Considerations and Managing Political Risk in an Ever Evolving Global Marketplace - Research Paper Example This paper declares that the increased rate of globalization throughout the world has created a dynamic in which decision-makers within international business must consider able to factors as a means of continuing to expand the markets in which they operate and generate an even higher level of profitability. Ultimately, even a cursory level of business analysis reveals the fact that a company which does not focus itself on development and expansion will ultimately collapse and become nonviable. As a direct interpretation of this, it is necessary for firms to be international in their scope and to continually attempt to broaden the overall level of consumers that they are able to engage with. As the paper stresses recognizing how to manage political risk while conducting international business is an essential element that managers should be able to comprehend and understand. Without this understanding managers will be at a disadvantage and will place themselves at risk and even in harm’s way if they are not careful. Political landscapes shape businesses that operate overseas. These landscapes must be navigated carefully and with ethics in mind. Strong core values will be essential to their success. An effective understanding of â€Å"political risk† can be effected through an appreciation of societal organization; specifically the means by which the rules of law, or lack thereof, define the way in which a given region might be represented.

Case Study on Adolescent Depression

Case Study on Adolescent Depression This case study concerns a teenage service user whom we shall refer to using a pseudo name, Katie, to maintain confidentiality in line with the Nursing Midwifery Council Code of Conduct (NMC, 2015). Katie suffers from a comorbidity of Type 1 Diabetes (T1D) and depression, and the focus of case study is on thedepression component. Managing and treating depression has proved to be sometimes difficult for both practitioners and patients due to its multi-dimensional aetiology which is attributed to a combination of biological, environmental and personal factors. Its impact is equally challenging as it usually associated with poor disease control, adverse health outcomes and quality of life impairment (Andreoulakis, Hyphantis, Kandylis, Iacovides, 2012).The case study will explore pathophysiological and psychological perspectives in the aetiology of depression. The objective of the survey is to undertake a systematic enquiry (Holloway, Wheeler, 2010). Using a real world situation to ga in a deeper understanding of the situation to try and solve a problem and improve the current situation (Aitken Marshall, 2007).The utility of Cognitive Behaviour Therapy (CBT) is discussed as the intervention that was prescribed for Katie. The rationale is that CBT is relevant to the assessment outcomes and the symptoms presented by Katie. The GP referral to the Community Mental Health Team states that Katie is a 16-year-old enthusiastic teenager, who is in full-time education and enjoys extramural activities in school and also enjoys socialising. Recently Katie was diagnosed with type 1 diabetes (T1D) and prescribed insulin pump therapy. Following this diagnosis, Katie became remarkably withdrawn from friends and family, with expressions of hopelessness and low self-esteem. She has lost interest in the activities that she has been enjoying in her life. Her GP diagnosed depression. The condition has been getting worse and persistent for three weeks, putting a significant strain on her parents, including two siblings who live with her. The GP concluded the case warranted specialist attention and referred Kate to the Community Mental Health Team. Katies referral notes suggested that her depression should be assessed further due to deterioration in her mental health. The assessment highlighted significant depression symptoms such as poor sleeping patterns, weight loss, burdensomeness, constant feeling of sadness (National Institute for Health and Care Excellence, 2016). Also, self- loathing, insomnia, lack of energy, irritable mood, physical pains and a gloomy outlook on life including diminished pleasure in enjoyable activities were the contemporary (National Institute for Health and Care Excellence, 2016). The symptoms are likely to impact on the ability to cope, personal relationships and the general quality of life (Pryjmachuk, 2011). To determine the severity of Katies mental health, the Registered Nursing Practitioner took the lead in completing a Patient Health Questionnaires (PHQ-9) with Katie. Katie scored as having major depression. This self-reporting tool is critical in aiding practitioners to conceptualise depress ion as it can be used to monitor, diagnose, and measure the severity of depression (Wu, 2014). The risk of harm is critical to the assessment of depression (NICE, 2016). Studies show that mental disorders are present in 90% of suicide cases in the UK, with depression found in 60% of the cases (Centre for Suicide Research, 2012). Hence, Katie was assessed on the risk of self-harm. However, she did not state any thoughts or actions of self-harm or suicide attempts. Due to the severity and the diverse nature of her symptoms an appointment was arranged for Katie to see the team Psychiatrist. Katie agreed to the decision. This led to the intervention discussed later in the essay. Katies symptoms include loss of appetite, and there is substantial evidence that links eating disorders with depression, especially among young females (Allen, Crosby, Oddy, Byrne, 2013). As pointed out by Allen et al. (2013) Eating disorders can lead to over eating, which contributes to other problems such as obesity and type 2 diabetes, Loss of appetite can lead to malnutrition, Loss of weight and fatigue. Eating problems also lead to stomach aches, cramps and constipation (Allen et al. 2013). Literature also shows that depression is linked to nearly every other physical and mental illness, as according to the joint report (Royal College of Psychiatrists and Royal College of General Practitioners, 2009). Also, there is sufficient of evidence that physical illness disturbs our feelings and thinking, just as social, and personal stress can cause ill health (Royal College of Psychiatrists and Royal College of General Practitioners, 2009). Also, other diseases can trigger stress and o nset depression, as is the case with Katie who got depressed after a diagnosis of diabetes. Oladeji Gureje (2013) suggest that patients can be caught in a vicious circle in which depression contributes to other present conditions and vice versa. Conceptualising the pathophysiology of depression is made complicated by the fact that while the majority of patients respond to pharmacological treatments such as antidepressants, some patients remain partially or wholly unresponsive to drugs (Cryan, Leonard, 2010).In these illustrations, there are individual differences in the manifestation of depression that cannot be addressed in current drug regimes. It follows that treatment for depression needs to be observed according to how each patients response to treatment(Andersson, Cuijpers, 2008).And this should provide guidance in formulating Katies care plan in this study. However, there is research evidence that links depression for the maintenance of the homoeostasis and stress levels (Leonard, 2005; Cryan, Leonard, 2010). Stress is often well-defined as a state of real or perceived threat to homoeostasis (Leonard, 2005). The homoeostasis process function is to provide the essential balance and stability in the body systems to e nable cells to sustain life (Clancy, McVicar, 2011).Stress to the homoeostasis will activate stress response to provide the required body function balance (Leonard, 2005). Critically to the depression paradigm, the stress response mechanism is mediated by multiple responses that involve the endocrine, nervous, and immune systems, which are collectively known as the hypothalamic-pituitary-adrenal axis (HPA) (Cryan, Leonard, 2010). Changes that happen to the HPA and the immune system as a result of chronic stress can trigger anxiety and depression (Leonard, 2005). Depression is also ascribed to imbalances that arise in the brain about serotonin, norepinephrine and dopamine (Charney, Feder Nestler, 2009). Evidence suggests that the physiological functions that are mediated by neurotransmitter serotonin include sleep, aggression, eating, sexual behaviour and mood (Nutt, Demyttenaere, Janka, Aarre, Bourin, Canonico, Stahl, 2007). All these symptoms are much dominant in most depression cases, and indeed symptoms such as insomnia, loss of appetite experienced by Katie. Research also suggests that reduced production of serotonergic neurones that make serotonin has an impact on mood states and contributes to depression (Nutt et al. 2007). However, several lines of evidence suggest that neurotransmitter dopamine is involved in motivation that drives to seek reward and pleasure, and it is believed low levels on this transmitter play a role when depressed people cease to enjoy activities that they enjoyed in the past (Charney et al. 2009). Katie had been a vibrant juvenile and lost all the passion for passion when she was diagnosed with depression. Research suggests antidepressants play a role in improving neurotransmitter imbalances (Anderson, 2013). However, in the case of Katie, National Institute for Health and Care Excellence, NICE (2017), recommends that antidepressants should be used in young people and children only after alternative therapies have been considered. The psychological impact of depression on the patient is concerned with the patients concepts of self, how they conceptualise their illness and the world around them (Barlow, 2014). It is quite critical as this impact on behaviour and treatment outcomes (Sanders Hill, 2014). Above all, an analysis of Katies symptoms and assessment suggest there are significant psychological issues. The symptoms that relate to behaviour include lack of motivation as shown by poor school work and lack of interest in social events that she enjoyed before. She is no longer taking responsibility for daily actions and routines. Katies care plan and treatment should aim to address this. There are also symptoms that relate to self. She felt continuously sad about her present condition, resulting in emergency visits to her GP. In other words, Katie may have felt a loss of status and purpose, having become remarkably withdrawn from friends and family, she was not able to retain a sense of confidence in her th e future. Some of Katies psychological concerns can be addressed within the Community Mental Health Team working with other professionals and Katies Care-Coordinator, and also with Katies family. The support of family and friends could be mobilised to give emotional, spiritual and financial assistance, with her family assuming an influential changing role and responsibilities when one person is ill (Washington Leaver, 2009). The motivation for Katies to participate in daily activities could be initiated by working with the Occupational Therapy to engage in activities at the community centre. Sanders and Hill (2014) examined the psychological impact of depression, in so far as it is conceptualised by the patient, as grounded in the concept of self. They assert that the idea of self is concerned with perceptions and awareness of being, the pattern of perceptions, which is also concerned with consequences for personality and change (Sanders Hill, 2014). Also, a well-functioning self-characterised by assimilation and ability to respond to new experiences. However, a good self-process can become impeded by other impaired person -processes such as intrusive thoughts and any other perceptions that pose a threat and target the self (Sanders Hill, 2014). Threats to the self, which can be internal or external, can culminate in patterned restrictions on perceptions and response which is configured as depression expressed in symptoms such as pervasive feelings of negativity (Sanders and Hill, 2014). This conceptualisation encapsulates Katies perception of herself as Katie could st ill enjoy her life only if she could change her perception of herself. Katies intervention needs to focus on changing her perception of herself. Specifically, the Nursing process involves identification of priorities as well as the determination of appropriate patient-specific outcomes and arbitration, thus determine the urgency of the identified problem and prioritising the patients needs (Ackley, Ladwig, 2013). In other words, mutual goal setting, along with symptom, pattern, recognition and triggers, will help prioritise interventions and determine which intervention is going to provide the greatest impact (Ackley, Ladwig, 2013). Heeramun-Aubeeluck, Luo, (2012) assert that collaborative care, behavioural interventions, and psycho-education are helpful in encouraging patients to maintain treatment and enhance psychological well-being and quality of life. The intervention chosen for Katie in this case study is Cognitive Behaviour Therapy (CBT). CBT can be accessed through referral to Improving Access to Psychological Therapies (IAPT). CBT is supported by NICE (2017), and also various government publications over the years have recommended the use of CBT such as No Health without Mental Health (Department of Health, 2011) and Talking Therapies. CBT is concerned with how people think (cognition), how they feel (emotion) and how they act (behaviour) (Daniels, 2015). CBT is psychoeducational and focused on changing the way people conceptualise illness to influence their behaviour and attitude (Daniels, 2015). The objective of cognitive processing is to examine patients thoughts and help them to learn the skills of acknowledging negative thoughts, often referred to as negative automatic thoughts (NATs). They will then be able to re-evaluate these ideas using an objective framework, and this can involve using approach to gathering evidence for the validity of ideas, such as proof against and for, surveys, or asking a trusted other (Grist, 2011). The rationale for CBT in this study is that its characteristics as a therapy would be helpful to address Katies symptoms and profile, as mostly the symptoms that impact on her quality of life are of cognitive and behavioural nature. Equally important, a problem-solving approach will be adopted to structure and organise Katies nursing care and treatment. Katie will be involved in the whole process to empower her in her care plan through a person-centred approach and intervention that is evidence-based. Evidence-based interventions are practices or programs that have peer-reviewed, documented empirical evidence of effectiveness. Evidence-based interventions use a continuum of activities, strategies, integrated policies, and services whose effectiveness has been verified or informed by research and evaluation (National Resources Centre for Mental Health Promotion Youth Violence Prevention, 2017).Gulanick Myers (2016) contend that intervention is a basis for excellence in nursing practice, which includes correctly identifying existing needs, as well as recognising potential needs or risk, planning, delivering care in own fashion to address actual and prospective needs as well as evaluating the effectiveness care. More importantly, nurses must be able to work autonomously with confidence with significant others, such as families, friends, and carers to ensure Katies needs are met, including self-care arrangement (Nursing and Midwifery Council, 2015). Besides, as the name suggests, CBT comprises distinct therapy approaches that the address either the cognitive or the behavioural aspects associated with mood disorders, including depression. In CBT cognitive and behavioural approaches can be used in combination or unilaterally (Dobson Dozois, 2009). The behavioural perspective in CBT looks at the environment and behaviour of the patient. Depressive symptoms are attributed to a decrease in environmental reward, reinforcement of depressive reactions and avoiding alternative actions that facilitate good health (Hopko, Lejuez, Lepage, Hopko, McNeil, 2003). The behavioural perspective to depression underpinned by the works of Lewisohn (1974), who concluded that the pleasure obtained through interaction with ones environment increases the likelihood of a rewarding behaviour. Further, change in the environment could result in deficient response-contingent positive reinforcement (RCPR) which directly contributes to depression (Dobson Dozois, 2009). Dobson Dozois, (2009) highlights Response-Contingent Positive Reinforcement as positive or pleasurable effects deriving from the behaviour of a person within their environment and the likelihood of increasing such conduct. Behavioural Activation therapy has proved to be useful in addressing deficient RCPR and improving mood and thoughts. This treatment focuses on availing activities that support environmental reinforcement (Hopko et al. 2003). Both the cognitive a nd the behavioural components of treatment would benefit Katie. Sheldon (2011) contends that CBT is a therapeutic approach that involves talks and conferences. In this therapy, the patients are involved in discussions, and they express their feelings, behaviours and thoughts to a CBT professional during the initial assessment (Sheldon, 2011). Kassel (2016)asserts the value of CBT as a therapy that teaches individuals how to think and react to certain stressful situations appropriately and can be used for some across a range of disorders including phobias, schizophrenia, depression, eating disorders, anxiety disorders, and relationship difficulties. When embarking on CBT interventions, the therapist uses information collected from an interview the patient; in this case, it would be with Katie and guides her through a description of the CBT model of depression as it applies to her profile and symptoms (Kassel, 2016). Also, general models of how thoughts, moods, behaviours, and physica l sensations interact are discussed, enabling identification of a model as it relates to the patients life. Several lines of evidence suggest that CBT is one of the most effective treatments when anxiety and depression present as the primary symptoms (Royal College of Psychiatrists, 2009). Further, CBT helps to make sense of a profound problem by breaking it down into smaller bits (Kassel, 2016). The National Centre for Biotechnology Information (2012) highlights that a combination therapy consisting of medical drugs and CBT has been establishing to be more efficient when that when medication is used alone in patients with more severe, recurrent or chronic forms of depression in the acute treatment phase. However, as highlighted by RCP (2009) CBT does not a quick fix, and if the patient is feeling depressed, it will be difficult to concentrate on getting them motivated. Further, CBT courses can last for six weeks to sixths months depending on the type of problem, and how motivated the patient is on engaging. CBT offers some significant advantages as an alternative therapy. Given all that h as been mentioned so far, it is evident that CBT has considerable influence on the disease burden of depression as the treatment is safe and cheap (RCP, 2009). Also, it can administer as a self-help programme. CBT is now also delivered online, however, the quality of these trails is not always right (Andersson, Cuijpers, 2008). RCP (2009) notes that some research suggests that CBT may be better than antidepressant at preventing depression relapses. However, it is necessary for the patient to keep practising their CBT skills, even after they are feeling better CONCLUSION The two dominant approaches to conceptualising and treating depression that is the physiological perspective and psychological perspective, offer plausible concepts in understanding the aetiology of depression, yet the patient may attach different conceptualization of the illness, which results from the idea of the self. The idea of the self is quite critical in treatment outcomes in so far as it mediates changes in cognition and behaviour. However, it has not yet been clearly established how the perspectives interact to cause depression symptoms. This case study highlights that when treating depression, it is essential to carefully monitor the response to treatment as some people will not respond to available therapies. Further, as some people dont respond to treatment, there is a lot of research that needs to be done to understand how antidepressants work in different people entirely. Finally, cognitive behavioural therapy has numerous benefits for patients, including, decreased ps ychological distress, improved pain management, increasing self-efficacy, execute the sources of action required to manage prospective situations, better quality of life and function. References Ackley, B. J., Ladwig, G. B. (2013). Nursing diagnosis handbook: An evidence-based guide to planning care (10th ed.). St. Louis, Mo;London; Elsevier Mosby Allen, K. L., Crosby, R. D., Oddy, W. H., Byrne, S. M. (2013). Eating disorder symptom Trajectories in adolescence: Effects of time, participant sex, and early adolescent depressive symptoms. Journal of Eating Disorders, 1, 32. doi.org/10.1186/2050-2974-1-32 Andersson, G., Cuijpers, P. (2008). Pros and cons of online cognitive-behavioural therapy. The British Journal of Psychiatry: The Journal of Mental Science, 193(4), 270. Anderson, I. (2013). How do antidepressants work? British Journal of Psychiatry, 202(1), 41-41. doi.org/10.1192/bjp.bp.111.100669 Aitken, L. M., Marshall, A. P. (2007). Writing a case study: Ensuring a meaningful contribution to the literature. Australian Critical Care, 20(4), 132-136. doi.org/10.1016/j.aucc.2007.08.002 Andreoulakis, E., Hyphantis, T., Kandylis, D., Iacovides, A. (2012). Depression in diabetes mellitus: A comprehensive review. Hippokratia, 16(3), 205. Barlow, D. H. (Ed.). (2014). Clinical handbook of psychological disorders: A step-by-step treatment manual. Guilford Publications. Centre for Suicide Research (2012) Assessment of suicide risk in people with depression. Department of Psychiatry, University of Oxford. Retrieved from http://cebmh.warne.ox.ac.uk/csr/clinicalguide/docs/Assessment-of-suicide-riskclinical-guide.pdf Charney, D. S., Feder, A., Nestler, E. J. (2009). Psychobiology and molecular genetics of resilience. Nature Reviews Neuroscience, 10(6), 446-457. doi.org/10.1038/nrn2649 Clancy, J., McVicar, A. (2011). Homoeostasis, part 1. homoeostasis versus homeodynamism. British Journal of Nursing (Mark Allen Publishing), 20(3), 176. Cryan, J. F., Leonard, B. E. (Eds.). (2010). Depression: from psychopathology to pharmacotherapy (Vol. 27). Karger Medical and Scientific Publishers. Daniels, S. (2015). Cognitive behaviour therapy for patients with cancer. Journal of the Advanced Practitioner in Oncology, 6(1), 54. Dobson, K. S. and Dozois, D. J. A. (2009) Handbook of Cognitive Behavioural Therapies, 3rd Ed. New York: Guilford Press. Grist, S. (2011). Exploring the role of CBT in mental health. (Cognitive behavioural therapy). London: Macmillan Publishing Ltd. Gulanick, M., Myers, J. L. (2016). Nursing care Plans: Diagnoses, interventions, and outcomes (8th ed.). St. Louis, Mo; London; Mosby. Heeramun-Aubeeluck, A., Lu, Z., Luo, Y. (2012). Comorbidity of depression and diabetes: in a nutshell. Psychology, 3(09), 787. Hopko, D. R., Lejuez, C. W., Lepage, J. P., Hopko, S. D., McNeil, D. W. (2003). A brief behavioural activation treatment for depression: A randomised pilot trial within an inpatient psychiatric hospital. Behaviour Modification, 27(4), 458-469. doi. doi.org/10.1177/0145445503255489. Holloway, I., Wheeler, S. (2010). Qualitative research in nursing and healthcare (3rd ed.). Oxford: Wiley-Blackwell. Kassel, (2016). Cognitive Behavioural Therapy: Rational Emotive Therapy; Rational Behaviour Therapy; Rational Living Therapy; Dialectic Behaviour Therapy; Schema Focused Therapy. Retrieved from http://www.vnacarenewengland.org/encyclopedia/details.cfm?chunkid=101930lang=Englishdb=hlt Leonard, B. E. (2005). The HPA and immune axes in stress: The involvement of the serotonergic system. European Psychiatry, 20, S302-S306. doi.org/10.1016/S0924-9338(05)80180-4 National Resources Centre for Mental Health Promotion Youth Violence Prevention (2017) Evidence-Based Interventions. American Institutes for Research. Retrieved From http://www.healthysafechildren.org/topics/evidence-based-interventions National Centre for Biotechnology Information, (2012). The use of cognitive behavioural therapy in the treatment of resistant depression in adolescents. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3916016/ National Institute for Health and Care Excellence,(2016). Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/1-Guidance#care-of-all-people-with-depression National Institute for Health and Care Excellence, (2016). Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/Introduction National Institute for Health and Care Excellence, (2016) Depression in adults: recognition and management. Retrieved From https://www.nice.org.uk/guidance/cg90/chapter/1-guidance?unlid=1368490820159920020#care-of-all-people-with-depression National Institute for Health and Care Excellence, (2017) Using antidepressants in children and young people. Retrieved From https://pathways.nice.org.uk/pathways/depression/using-antidepressants-in-children-and-young-people National Health Service (NHS), (2016) Cognitive behavioural therapy. Retrieved from http://www.nhs.uk/conditions/cognitive-behavioural-therapy/pages/introduction.aspx Nutt, D., Demyttenaere, K., Janka, Z., Aarre, T., Bourin, M., Canonico, P. L., . . . Stahl, S. (2007). The other face of depression, reduced positive affect: The role of catecholamines in causation and cure. 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Ezhuthachan

Indian poet from around the 16th or 17th century, known as the father of the Malayalam language—which is the principal language of the Indian state of Kerala, spoken by 36 million people in the world. [1] In his era, Vattezhuttu, an old script originally used to write Tamil, was generally used in Kerala to write this language. However, he wrote his Malayalam poems in Arya-ezhuttu, a Grantha-based script originally used to write Sanskrit, so that he could accurately transliterate Sanskrit words into Malayalam. His works became unprecedentedly popular, which also popularized the writing system adopted by him, and that is the current Malayalam alphabet. He was born in Trikkantiyur ( , Tr? kka iyur), in the town of Tirur, in Kerala. At that time,it was a part of Vettattnad. [2] His personal name is Ramanujan. Thunchaththu is his â€Å"family name†, and Ezhuthachan (schoolmaster) is an honorific title or the last name indicating his caste. His name is transliterated in several different ways, including Thunchath Ezhuthachan, Thunchaththu Ezhuthachan, and Thunjath Ezhuthachan. Thunchaththu Ezhuthachan lived in the 16th century,[3][4] or the 16th century. [5] He was born at Trikkantiyur (Trkkantiyur) in the Tirur municipality, Malappuram, Kerala, India. His birthplace is now known as Thunjan Parambu. According to Arthur Coke Burnell, he was â€Å"a low-caste man who goes under the name Tunjatta E? uttacchan, a native of Trikka iyur in the present [1874] district of Malabar. He lived in the seventeenth century, but his real name is forgotten; Tunjatta being his ‘house’ or family-name, and E? uttacchan (=schoolmaster) indicating his caste†. 6] In 1865, Burnell actually saw the manuscript of the Bhagavata translated and adapted by Thunchaththu, allegedly copied by his sister, preserved at Puzhakkal in the Chittur taluk, and wrote in his book published in 1874: â€Å"The author’s stool, clogs, and staff are preserved in the same place; it thus looks as if Tunjatta E? uttacchan was a sannyasi of some order. †[7] Some sources[who ? ] state that he was born into a Chakkala Nair among Nairs) family, held low among Savarna hindu caste system of Kerala and among the Nair caste. Some apocryphal legends have that Ezhuthachan's father was a Namboodiri . That version is totally ahistoric. [8] A few sources claim that he was of the Ezhuthachan caste. A. C. Burnell, a noted indologist, had categorically stated that Thunchaththu Ezhuthachan belongs to Ezhuthachan Caste only. He had stated this when he edited an article written by another important scholar F. W. Ellis when he published that article in â€Å"Indian Antiquery † in 1878 after the death of linguist Ellis. In that path breaking article Ellis articulated the evolution of Malayalam (â€Å"Malayanma†) and other south indian languages. F. W. Ellis had stated: A Brahman without a father must be born of an unmarried female of that tribe, whose celibacy ought to have been inviolate: he is considered, therefore, illegitimate, and has scarcely an assignable place in society. Elutt' Achan, or the ‘Father of Letters', was a Brahman without a father, and on that account has no patronymic†¦. The Brahmans envied his genius and are said to have seduced him by the ar ts of sorcery into the habit of ebriety†¦.. he enriched the Malayalam with the translations, all of which, it is said, he composed under the immediate influence of intoxication†¦. To which A. C. Brunell added the footnote: â€Å"Eluttachchan [sic] lived in the 17th century; there is no reason for supposing that he was a Brahman father's illegitimate son; he was certainly an Eluttachchan (or schoolmaster) by caste† Great Malayalam poet and historian Ulloor S. Parameswara Iyer concludes Ezhuthachan as either Chakkala Nair or Vattekattu Nair. Sri K. Balakrishna kurup in his famous book â€Å"Viswathinte Kanappurangal† published by Mathrubhumi ptg and publishing company Kozhikode had stated that Thunchaththu Ezhuthachan belongs to Ezhuthachan caste. Prof. T. B. Vijayakumar noted scholar, historian had written many articles in all prestigious journals, like Mathrubhumi Weekly, had also stated that Thunchaththu Ezhuthachan belongs to Ezhuthachan caste. In nut shell, Ezhuthachan was a Kaniyan by caste and had a title Ezhuthu Asan in relation with his teaching service in Ezhuthupalli. In the Pre and early British ruling era of Kerala, the Kaniyans (traditional astrologers) were the only class who had undertaken the role of teaching letters, grammar, sanskrit and literature to non Brahmin communities. So they were known Ezhuthu Asan (Ezhuthachan in the vernacular), but, later this professional name was adopted by the descendants of families of non Brahmin disciples of Thunchat Ezhutahchan ,as a special caste or class. Most of these people were from Chakkala Nair and Kadupattan castes. [edit]Father of Malayalam language According to Dr K N Ezhuthachan, noted scholar, writer, essayist, poet, only Ramayanam and Bharatham belong to him. Others, usually attributed to him, were not really his . See his two volume selected works of Dr K N Ezhuthachan, published by Kerala Sahithya Akademi Thrissur. According to Dr K N Ezhuthachan even † Uththara ramayanam† is not of his. Its compostion lacks Ezhuthachan's stamp and genius. There may have been many popular keerthanas, namam or japam by other poets, but it was veritably impossible to find a single house in Kerala without Ezhuthachan's â€Å"Adhyathmaramayanam† during those dark times of war, disease and famine. There is no doubt about his contribution to the literary level of the common man. Ezhuthachan taught the people to respect and worship the language and the alphabet, a level of culture which is difficult to find even in the modern era. He refined the Malayalam language style and wrote his works for ordinary people, incorporating whatever is good with a strong sense of righteousness and worship. His contribution to the Malayalam language through the Adhyatmaramayanam (a translation of the Ramayana and â€Å"Mahabharatham† (a translation of the Mahabharata) is unparalleled, and his contribution in the cultural level is immense. His chief original works are said to include the:[9]: Keralolpathi Hari Nama Keerthanam – The song of the Holy Name â€Å"Hari† Ganapatistavam Kilippatu Prasthanam Devi Mahatmayam Kerala Natakam Harihara Sudham Various census reports (Census reports of erstwhile Madras presidency- Census reports erstwhile princely states of Cochin and Travoncore were also included in that) from 1870 onwards- Ezhuthachan Caste was shown as low caste sudra caste. [10] â€Å"†¦ [T]he phrase ‘father of language’ is a symbolic reference. Language represents culture. So Ezhuthachan is in fact denoting culture. He shone as a brilliant star above our culture. He renovated the alphabets of heart. We see the light of conscience and moderation in Ezhuthachan. We call him ‘the father of Malayalam language’ because he led the language to a new dimension. † – Chattanath Achuthanunni Chair Thunjan Festival meeting (1998 ) Great poet Mahakavi Kodungallore Kunhikuttan Thampuran who was a titan among poets, who singlehandedly translated entire Mahabharatham into Malayalam vernacular within short span of time, stated in an article in a literaray journal, â€Å"Rasikaranjini† edited by himself, that Thunchath Ezhuthachan belonged to Ezhuthachan Caste only. [edit]